Cases

 

 

Rambus, Inc. - Commercializing the Billion Dollar Idea

rambus1.pdf

Accrue Software, Inc.

accrue.pdf

Sun Microsystems, Inc.: Solaris Strategy

sunmicrosystem.pdf

In addition to the Sunmicrosystems, Inc. case:

Readings: D.J. Teece, "Capturing Value from Technological Innovation: Integration, Strategic Partnering, and Licensing Decisions" (particularly through p. 301), chap. 19 from Managing Strategic Innovation and Change, New York: Oxford University Press, 1997. [in course reading packet] G.A. Moore, "High-Tech Marketing Illusion" and "High-Tech Marketing Enlightenment" (particularly pages 30-53), chaps. 1 & 2 from Crossing the Chasm, NY: Harper, 1999. [in course reading packet]

Assignment Questions:

1. Is there a dominant design in server operating systems?

2. Is Linux on the same S-curve as, or a different S-curve than, Solaris?

3. Should the Solaris team be worried about Linux? About Microsoft?

4. Should Anil Gadre and his team change the Solaris strategy to account for recent events in the server operating system market? If so, then what changes should they make and why?

Recommended Reading:

For those interested in additional reading on competition where standards are important: C. Shapiro and H.R. Varian, "The Art of Standards Wars," California Management Review, Winter 1999; Arthur, B., "Increasing Returns and the New World of Business," Harvard Business Review, Jul-Aug 1996. [in course reading packet]

For those who are interested in more information about open source software: Mann, C.C., "Programs to the People," Technology Review, Jan-Feb 1999. [in course reading packet]