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Prof. Pentland wrote:
The pitch you should be one paragraph only, and answer three questions:
(1) what service/opportunity/merchandise will you offer that can touch 1B
people near the bottom of the pyramid (and is it an innovation in some way),
(2) why will people pay for this (e.g., replaces current communications but
costs 1/10 as much). For a business to be successful in this space it needs
to be MUCH better: we are looking for 10x better/cheaper that existing
competitors, with ROI of 3 months for local entrepreneurs.
(3) what technological or organizational innovation allows this 10x
improvement.
For FMS (the group last friday) the paragraph might be:
FirstMileSolutions will offer WiFi-based digital communications, including
VoIP, web browsing, IM/SMS/email at a cost that is 1/10th of
existing solutions. It accomplishes this by placing mobile WiFi
transmitters and digital caches on existing transportation infrastructure,
thus avoiding the cost of building transmission towers and backhauls.
For CircleLending (the group two fridays ago) the paragraph might be:
CircleLending offers lower costs and greater flexibility than traditional
banking. It accomplishes this by enabling friends and family lending though
web-based legal and replayment services.
Traditional F&F lendings suffers from apoor repayment record and all to
often results in interpersonal stress. CircleLending addresses these
problems by providing inexpensive legal contracts and automatic repayment
services.
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