Roll-out Strategy
We have finalized our survey and have sent a copy to Rachel Hall-Clifford for her comments. The next thing we are brainstorming is Mosoko's roll-out strategy.
The rollout strategy is two-fold: (i) marketing (ii) user education. Our current idea is to use micro-blogging by voice/text message, as it'll be easier to move someone from "advertising" themselves and searching for their friends' status updates, to advertising and searching for goods/services.
We are still figuring out a revenue model that will make this initial "micro-blogging" application sustainable, e.g.
- costs for posting/retrieving status update?
- ad-free but subscription fee vs. free but with ads?
- post 1 update, get 3 free retrievals?
- charge for more than 10 friends?
If you have any ideas, please let us know!
Some sites we are currently studying are
- Dodgeball
- Twitter
- Jaiku
- Pownce
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