Negative example:
Steelcase Inc. headquarters.
Grand Rapids, MI.
Designer unknown.

The space was a demonstration of Steelcase's new focus on the concept of dynamic-use office space. All space dividers were modular, enabling easy reconfiguration of the floor plan to suit the needs of people. However, their signage was not only badly lighted, information-starved, and visually inaccessible, it was static and incongruous with the activity needs of the people and visitors who will inhabit that space.

Positive example:
Museum of Cinematography (La Cinémathèque française).
Bercy, Paris/France.
Design by Intégral (Ruedi Baur et associés).

Projected guidance system designed with consideration of the architectural form and material of the building, and complementing the informational content of the space. (In addition, the projections are positioned in such a way that visitors can interact with it.)