Here's my proposal for the ML branding assignment:

http://glop.media.mit.edu/bloom

I'll upload the PDF soon too, but it was on my machine that crashed.

--done, keynote file

embedded information [extension of branding assignment]

I was quickly playing around with some branding-related ideas before class this morning. As you can see, I was exploring some typographic ideas starting with arrangements similar to the current Helvetica wordmark. I incorporated group names into the wordmark with the intent of underscoring that the Lab is composed of its constituent groups; rather different, I think, than the way the two are presented on our business cards, for example. Thinking about the E14 and this typographic hierarchy led me to experimenting with color and layouts inspired by Maki's proposed signage (mid to lower left). I believe the shades of gray work well, blending with the austere, bright, look of E14, but also the aluminum panels and dark gray bands of E15.

information embedded in a graphic logo

pdf with notes attached

Two proposals for the Medialab Identity in E14.

With the power of sunlight!

this blog post body needs to be rebranded...